Learn SEO with a Free Roadmap of Reliable Guides & Tools
The lesson concludes with the link building tactics to avoid when you need to build a robust relationship with your customers. The Off-page Optimisation lesson elaborates on the processes to further improve your ranking on the Search Engine Results Page (SERP). These include important Link Building strategies such as high-quality content and off-site engagement. This lesson lets you dive deep into the world of keywords by introducing to you the importance of keyword research, user intent, and performing keyword research. You will also learn about the latest handy tools (and its applications), to leave your competitors behind in the digital dust.
To succeed with programmatic SEO, each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years SEO Anomaly of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries.
Content Strategy
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for “charcuterie”, while others might search for “cheese board”.
Don’t want a page in Google’s search results?
Identify content gaps and opportunities to create unique and valuable content for your local audience. Review your competitors’ websites to see if they’ve established local partnerships, and then see if those partners have linked to or mentioned them on their sites. Here, too, you can conduct an incognito search and review local directories, or you can use tools like Whitespark or BrightLocal to identify where your competitors are listed.
- This means Google is paying more attention to specific sections within your posts and pages, making it easier to surface specific content without considering the page’s primary focus.
- An SEO strategy is essential because it helps you stay on track when creating content.
- It involves aligning your content, HTML elements, and site structure with SEO best practices.
- Hosting a secure and safe site is not only important for your customers but Google also takes site security into account when ranking.
- Your efforts and the power of your mind are fundamental prerequisites for your high search rankings.
For example, you might not want your posts about your new embarrassing haircut to show up in search results. Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results. Use these insights to identify your top-performing pages, keywords, content, and areas that need improvement. Use data visualization tools like Google Data Studio, Tableau, or Looker to build interactive dashboards highlighting key metrics, trends, and insights.
Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. This is something I recommend many mobile apps try to do as well. Backlinks (or inbound links, incoming links) are links from a page on one website to another. Google holds a number of patents related to how their search works in order to prevent manipulating search results and copying the secret formula of their multibillion-dollar business. To illustrate, our blog generates an estimated 572K visits per month from Google. Without SEO, we’d have to spend over $0.5M on ads to get that traffic.
